Casual-Dining Chains Aim for Comeback: Brands Spend Millions to Update Menus, Dining Rooms
Sit-down restaurants are fighting to get more Americans into their booths after one of the toughest periods for the sector in years.
Brands such as Cracker Barrel Old Country Store and Red Lobster are spending millions of dollars to update their menus and dining rooms to attract more customers. In the process, they are grappling with how to lure new, younger customers without alienating their most loyal diners.
Cracker Barrel, for example, is adding more lighting in restaurants, removing some decor...
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