Americans Will Pay More For Alaska Seafood
This is Fish Radio. I’m Laine Welch –
Americans are willing to pay more for salmon from Alaska and other seafood across the board.
A nationwide online survey of 4,000 U.S. seafood consumers over the age of 18 revealed that nearly 40 percent are willing to shell out more for the Alaska brand. The survey was done by market researcher Technomic for the Alaska Seafood Marketing Institute.
Further, 71 percent of customers said they would be willing to pay at least 10 percent more, and 51 percent said they would...
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