NOAA Fisheries Hits Two Importers with $223K in Penalties Over Mislabeled 'Dolphin Safe' Tuna

Two seafood companies have agreed to pay $222,902 in civil penalties after NOAA Fisheries investigations found they imported 3.4 million pounds of tuna products from Mexico that were improperly labeled as "dolphin safe," the agency announced this week. NOAA did not identify the companies in its enforcement announcement.

The enforcement actions, stemming from multi-year investigations by NOAA's Office of Law Enforcement, targeted a distribution company that imported 74 shipments totaling 2.2 million pounds over 11 months...

Target's Good & Gather Tuna Hit with Lawsuit Over 'Sustainably Caught' Marketing Claims

California resident Sue Kim filed a class-action lawsuit against retail giant Target Corporation on March 18, 2026, challenging the company's sustainability claims regarding its private-label Good & Gather tuna products.

Kim's attorneys argue in the Central District of California complaint that Target's tuna products are not sustainably caught despite prominent "Sustainably Caught" labeling and Marine Stewardship Council (MSC) certification, citing fishing methods and impacts on marine ecosystems.

The lawsuit focuses specifically on Good & Gather canned and pouch tuna products...

Princes Hits 100% MSC-Certified Tuna Sourcing Milestone

Princes Group says it has met its 2025 goal to source 100% of its branded tuna from Marine Stewardship Council (MSC)-certified fisheries, representing around 70 million cans a year, marking what it calls a major step forward for sustainable seafood supply in the UK.

The achievement comes after several years of investment in traceability, collaboration with fishing partners and what the company describes as a large-scale supply chain transformation. Princes set the ambition in 2022 and says it has helped drive a 15‑fold increase in MSC‑certified...

Waitrose Becomes First UK Retailer to Suspend Mackerel Purchases

Waitrose became the first supermarket in the United Kingdom to suspend mackerel sourcing, citing a “stand against overfishing” and its effort to support sustainable fish stocks, the company announced on February 26.

The massive retailer will halt sourcing of fresh, chilled and frozen mackerel by April 29, with tinned mackerel following once its stock has sold through.

Waitrose highlighted the September 2025 International Council for the Exploration of the Sea (ICES) recommendation to slash mackerel quotas by 70% to help stocks rebuild. Three months later, four Coastal States agreed to cut catches by 48%, and while the retailer believes that move was a step in the right direction, it doesn’t meet the scientific advice.

SeaPak Bets on Lent With Family-Friendly Campaign, Teams Up with Child Nutrition Expert Diana Rice

SeaPak is looking to become the answer for families with picky eaters during Lent this year.

The company wants to make Fridays during the season, which sees millions of Americans abstain from meat, into a discovery period for families that may turn to seafood more often as the work week winds down.

SeaPak will look to accomplish its goals through a partnership with child nutrition expert Diana Rice, who will provide families with tips and tricks to create seafood-focused meals during Lent...

High Liner's Sea Cuisine Debuts Guinness Battered Fish and Shrimp in 1,500 Kroger Stores, Costco

Bringing pub classics to the frozen aisle, Sea Cuisine, one of High Liner Foods’ retail brands, introduced Guinness Battered Fish Strips and Shrimp made from wild-caught Alaska pollock and tail-off shrimp coated in a Guinness-infused batter.

The products are now available in roughly 1,500 Kroger-family stores and in Costco club-size packs as the brand eyes broader North American expansion.

Expanding on its existing portfolio of Guinness Foodservice options, High Liner unveiled the Sea Cuisine Guinness Battered Fish Strips and Shrimp...

Smoked Fish Producer Big O’Smokehouse Partners With Meijer for Local Endcap Program in Michigan

Michigan-based smoked fish and sausage producer Big O’Smokehouse has partnered with major US retailer Meijer through a local endcap program.

Big O’Smokehouse is a third-generation family-owned business based in the Grand Rapids area. It produces summer sausage, salmon jerky and whitefish dip.

Grandpa O’ and his son, Keith Osterhaven, started Big O’ Smokehouse in 1997, and Keith’s son, Bruce, now leads the company. Bruce’s daughter Ellie manages the operations, and Kendra Higgins leads sales and marketing, Meijer noted in a press release...

StarKist Launches ‘Fuel Good, Feel Good’ Campaign Featuring Former Bachelorette, US Hockey Hero

Staple US seafood brand StarKist launched its latest campaign, ‘Fuel Good, Feel Good,’ which is designed to show how fueling up with protein helps consumers accomplish their everyday goals, both big and small.

To bring its new campaign to life, StarKist partnered with a group of creators who will showcase how StarKist’s ready-to-eat products support energy and help people feel good. Partners include former Bachelorette Becca Kufrin, Savannah Bananas star Jackson Olson, and former US Olympic hockey hero TJ Oshie...

Koikoi Trading Recalls FU ZHOU FISH BALL for Undeclared Allergens

The FDA recently published a recall issued by Koikoi Trading inc, the manufacturers of FU ZHOU FISH BALL from the Yaba brand.

According to the alert, these items contain allergens (wheat and sesame) that have not been declared on its packeging. 

These items were distributed through foodservice and e-commerce channels and may have reached consumers in states including CA, WA, OR, NY, FL, TX, NJ, IL, MA, GA, AZ, NV, CO.

Affected products have a 24 month shelf life and include:

• 200g (consumer pack)...

GSMC 2026: Keynote Barton Seaver Urges Industry to Own Seafood’s Positive Story

Award-winning chef and author Barton Seaver delivered a compelling keynote urging the seafood industry to embrace and own a positive narrative about seafood’s role as a climate-smart, nutrient-rich protein at the National Fisheries Institute’s Global Seafood Market Conference 2026.

Moving beyond sustainability as simply a challenge to be managed, Seaver called on the entire industry, from chefs to suppliers, to inspire confidence, celebrate culinary diversity, and position seafood as healthy eating.

Drawing on decades of global culinary experience...

GSMC 2026: Seafood at Retail Defined by Subdued Consumer Sentiment, Channel Shifts and Social Buzz

Anne‑Marie Roerink, president of 210 Analytics, opened the Global Seafood Market Conference 2026 with a data‑driven look at retail seafood. Her core message: 2025 was defined by a subdued consumer environment and unpredictable price movements, making performance harder to forecast even as seafood posted modest dollar growth.

Shopper comments captured in the presentation emphasized “astronomical” prices and affordability fatigue — “It’s tough out there,” consumers were quoted as saying in video messages during Roerink's discussion. Retail inflation remained in the...

Scott & Jon's Introduce Bold Evolutionary Rebrand

Scott & Jon’s, a growing frozen seafood brand, is taking strategic steps in elevating its brand to reflect increasing consumer demand for higher-protein, premium ingredients, and bold flavors.

The brand describes this rebrand as "an evolution, not a full overhaul," signaling thoughtful refinement rather than a complete redesign.

Scott & Jon’s new visual identity, applied across all packaging and digital platforms, spotlights taste, freshness, and real ingredients.

The updated logo and tagline, "Seafood Expertise, Born in Maine," reinforces the brand’s seafood focus while honoring the founders’ Maine...

The Winding Glass: Crab to Put a Damper on Holiday Retail Sales

Every aspect of the snow crab market this year has been impacted by the tariff turmoil of last April, just when the season was getting underway. 

The primary impact was to front-load exports from Canada to the US as much as possible, so most of the crab pack was imported by the end of July.  Crab followed its seasonal pattern of increasing prices after July as supplies tightened, but retail contracts were mostly made near the lowest price points of the year...

High Liner Q3 Adjusted EBITDA Falls 29% as Tariffs, Foodservice Softness Squeeze Margins

Value-added frozen seafood company High Liner Foods reported an Adjusted EBITDA decline in the third quarter of 2025, when compared to last year.

High Liner’s President and CEO Paul Jewer said the company faced “a combination of macroeconomic factors” which included tariffs, soft consumer sentiment and reduced foodservice traffic that led to “greater pressure on margins and volumes than anticipated.”

"We are taking targeted actions - including pricing adjustments, continuous improvement initiatives, and disciplined cost management - to help offset short-term pressures on the business,” Jewer added...

Amazon Rolls Out Private Label Grocery Brand with Seafood Range

Amazon has entered the private label space with a splash. The company debuted Amazon Grocery, a private label brand featuring over 1,000 food items, including seafood, at the start of the month.

The company said the new private label brand will unite customer favorite Amazon Fresh and Happy Belly brands into one collection, available on both Amazon.com and Amazon Fresh stores.

"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve...

The Retail Rundown: Chicken Promotions Fall Short in “National Month”

Beef and seafood ads were nearly even this week, each accounting for about 25% of featured buying opportunities. Pork and turkey held steady, while eggs gained ground, with the South Central region seeing the most feature activity.

Expana notes that the back-to-school lift in retail shell egg demand has largely passed, with September typically a slower period outside of the early-season bump. 

Despite September being “National Chicken Month,” Expana’s weekly survey found chicken ads down from last week and slightly below late August levels...

Nomad Foods Introduces New Recipe and New Leadership

Nomad Foods' brand, Birds Eye, is relaunching its iconic Fish Finger product after consumer testing showed a preference for the new recipe. This updated recipe features a crunchier coating and flaky 100% white fish fillet. It will be rolled out across Birds Eye's Breaded Omega 3, Cod, and Haddock Fish Finger ranges, with a new packaging design aimed at capturing attention in the freezer aisle.

To celebrate this refresh, the company has launched a multi-million-pound marketing campaign featuring TV, outdoor...

Seafood Excellence Award Finalists Unveiled for Seafood Expo North America 2026

The finalists for the Seafood Excellence Awards have been announced ahead of Seafood Expo North America in Boston.

Diversified, producer of the continent’s largest seafood trade show, said 12 finalists were chosen from the New Product Showcase long list of market‑ready products launched or due to launch in North America in the past 18 months. The finalists were selected from 108 entries and will compete for two honors: Best New Foodservice Product and Best New Retail Product.

An expert panel will evaluate entries on product uniqueness and market...

Lent 2026: Restaurants Push Shrimp and Fish Sandwiches as Retailers Ramp Up Seafood Features

With the Lenten season underway, seafood has taken center stage across foodservice. Restaurants and quick-service operators are promoting fish sandwiches, shrimp items and more as millions of Americans abstain from meat on Fridays over the coming weeks.

Expana’s Courtney Shum covered the retail sector’s shift to Lent, with grocers leaning into features and promotional pricing to drive traffic. Seafood feature volume is building momentum, projected to account for nearly 37% of total protein ads next week. This week, seafood claimed the top spot at 34%...

Echo Falls to Showcase Smoked Salmon Party Slices and On‑The‑Go Salmon Bites at SENA 2026

With one month to go before the seafood industry converges on the Boston Convention Center, Echo Falls Seafoods is gearing up to unveil new products at Seafood Expo North America 2026.

Echo Falls will introduce Smoked Norwegian Atlantic Salmon Party Slices at the show. The item is described as suitable for appetizer bases and comes in three flavors: Pepper, Traditional, and Dill.

The company will also showcase Smoked Atlantic Salmon Bites, a product it calls “game-changing” in the retail snack category...

Iceland Foods Expands ASC-Certified Frozen Seafood Range to 15 SKUs with Salmon, Sea Bass and More

UK retailer Iceland Foods has expanded its Aquaculture Stewardship Council (ASC)-labeled seafood range with new products launched earlier this month.

The expansion supports the company's goal to increase its ASC-certified products to 25 by the end of 2026, offering consumers a wider selection of sustainable seafood options.

Stuart Lendrum, Director of Product, Process & Sustainability at Iceland Foods, said: “Our customers want reassurance that the products they choose support a healthier planet, and by growing our responsibly sourced seafood range...

Northern Wind to Roll Out Bon Cuisine Frozen Seafood Line at SENA

Northern Wind will introduce Bon Cuisine, a retail-focused frozen seafood line, at Seafood Expo North America in Boston next month, positioning the line as a ready option for retailers targeting protein-driven shoppers.

The Bon Cuisine range pairs premium shrimp and wild-caught scallops with chef-crafted butter sauces designed for consistent flavor and quick preparation. Northern Wind said the SKUs are built for freezer-case visibility and repeat purchase, delivering restaurant-style results from freezer to plate in about 10 minutes...

Gold Star Distribution Recalls Thousands of Products, Including Canned Fish and More Seafood

Thousands of products from Gold Star Distribution have been recalled due to the presence of rodent and avian contamination. The recall, initially made public in December 2025, has garnered added attention as many staple food brands like Cheerios, Pringles and Reese’s Peanut Butter Cups are included in the lengthy recall.

The US Food and Drug Administration (FDA) determined that a Gold Star facility in Minneapolis was operating under insanitary conditions, including the presence of rodent excreta, rodent urine...

GOMSO 1,000-Year JOTGAL Launches “Kkini-Kkini,” a Single-Serve Korean Fermented Seafood Brand

GOMSO 1,000-year JOTGAL has introduced "Kkini-Kkini," a new brand that translates to "each and every meal" in Korean. This product offers a single-serve portion of Jeotgal, a traditional Korean fermented seafood.

"Our goal is to position our products as a versatile K-Superfood that adds healthy depth to any global cuisine," said a spokesperson for GOMSO 1,000-year JOTGAL. "By introducing this portable Korean traditional fermented seafood to the international market, GOMSO 1,000-year JOTGAL...

GSMC 2026: Retail Panel Eyes Meal-Planning Gap, Young Consumer Engagement to Drive Seafood Sales

Retail seafood leaders tackled the perennial challenge of growing consumption, this time with a sharper focus on meal planning, in-store visibility, and creating solutions for younger consumers at the 2026 edition of the Global Seafood Market Conference. The panel was moderated by Ken Pentheny, Director of Retail Sales, F.W. Bryce. Panelists included Anne-Marie Roerink, President of 210 Analytics; Jason Driskill, VP - Seafood, Sushi, Meal Simple at H-E-B; and Guy Pizzuti, Seafood Director at Publix...

SeaPak Rolls Out Trio of New Frozen Seafood Items Featuring Shrimp, Flounder and Scallops

SeaPak Shrimp & Seafood, a major frozen retail seafood brand, unveiled a trio of new products to kick off 2026.

The company debuted Chili Lime Shrimp, Breaded Flounder Tenders and Breaded Scallops, all expected to hit the shelves at select retailers, including Food Lion, Weis Markets, SpartanNash and BJ's Wholesale Club this month.

SeaPak said the new products meet the demands of shoppers seeking globally inspired tastes, greater variety, and high-quality seafood that is simple and quick to prepare at home...

CenSea Launches CenSea Reserve Premium Shrimp Line in Partnership with Minh Phu

CenSea, a leading frozen seafood importer and distributor, has unveiled CenSea Reserve, a premium shrimp sub-brand created to set a higher standard across foodservice and retail markets. The product was developed in partnership with Minh Phu Seafood Corporation, the world's largest vertically integrated shrimp producer.

“CenSea Reserve is the outcome of asking a very direct question: what does premium actually mean, and how do you make it repeatable at scale,” said Nate Torch, Co-President of CenSea. “The Reserve brand was built end to end...

Industry Hears What's Working For Retail and Foodservice Sectors at ASMI’s All Hands Meeting

Last week, leaders in Alaska’s seafood industry heard from Circana and Technomic about retail and foodservice trends in seafood, including a deep dive into what motivates consumers to buy more seafood today. 

The audience of seafood executives — from CEOs to vessel captains — are all members of the Alaska Seafood Marketing Institute, attending the annual All Hands meeting for four days to share research and analysis with real-world experience in harvesting, processing, distribution, and marketing.

“There are five mega trends driving food sales in retail...

Ready Seafood Teases Full Retail Line Ahead of Launch

Maine lobster producer Ready Seafood has begun showcasing some of its retail products as it nears the launch of a full retail product line.

“We’ve been deep in development, from packaging and production to building relationships with brokers and retailers. Now, we’re ready to start sharing what’s been cooking,” the company shared in a LinkedIn post.

The company said it would introduce its retail lineup in the coming weeks. It began with the unveiling of its popular Mini Lobster Grilled Cheeses.

“Each sandwich is handcrafted in-house with North...

The Retail Rundown: Fall Promotions Highlight Beef Roasts, Pork Ahead of October

Fall retail trends have been unfolding for several weeks, with grocers promoting cooler-weather favorites and leaning into the early wave of seasonal excitement—embraced by some shoppers and resisted by those reluctant to let go of summer.

With the season officially underway as of Monday, beef roasts are seeing stronger promotion, now accounting for 28% of total beef ads compared with 24% two weeks ago. Even so, steaks remain the top feature item, followed by ground beef...