Young’s Seafood Revamps Packaging, Eyeing Socially Conscious Consumers
In a move to reach young, socially aware consumers, Young’s Seafood underwent a significant packaging rebrand across its £62 million core range of products.
The UK-based company said the new redesign “represents further investment into the Young’s brand for 2020, following the successful launch of our multi-million pound ‘Masters of Fish’ advertising campaign.”
“This branding overhaul is designed to inspire a younger audience to love fish and publicly reasserts our commitment to operating as a responsible business,” Jason Manley, Marketing Director of Young’s said...
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