ASC Launches Updated Label Following Global Consumer Testing
The Aquaculture Stewardship Council (ASC) has announced the rollout of a new on-pack label designed to strengthen consumer understanding of the organization’s sustainability mission.
The updated label follows an extensive development process that included trademark registration in the European Union and 20 additional countries, along with quantitative consumer testing across five global markets. By selecting regions at different stages of sustainability awareness, ASC said it ensured the design would resonate with diverse consumer groups. Testing showed the new label matched the performance of the...
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