Expansion, Acquisitions, and Promotions Lead Activity in Foodservice
In this first-half-of-March foodservice roundup, operators continue to pursue growth across global markets while leveraging promotions and partnerships to drive traffic. Highlights include new international franchise agreements, portfolio expansion through acquisition, and marketing activations tied to major cultural moments. From development in emerging markets to value-driven limited-time offers, brands are pairing expansion with targeted marketing to maintain momentum.
Expansion
The Wendy's Company is expanding its presence in Mexico with the announcement of two new franchise agreements, adding over 60 fresh Wendy's...
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