Asda Launches New Sustainable Mussel Product With Scottish Shellfish
According to research from Scottish Shellfish, consumers are looking for approachable, convenient, restaurant-quality seafood that addresses some of the barriers preventing them from buying more. In response, Asda has launched a new product aimed at meeting demand for seafood that is convenient, healthy, and a little more adventurous.
Derek Sharp of Scottish Shellfish said, “Consumers told us they thought of mussels as messy and inconvenient and lacked confidence in how to cook them. We believe Asda has created a product that combines convenience with quality that means shoppers can enjoy an exceptional quality product that’s also affordable and sustainable and doesn’t have to be seen just as an occasional treat.”
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