MSC Says Sustainability has Become a Mainstream Expectation for US Seafood Consumers
Sustainability is now a mainstream expectation among US seafood consumers, according to a new report from the Marine Stewardship Council, with shoppers placing increasing importance on independently verified environmental claims.
The report, A Decade of Change: Sustainability Now a Mainstream Concern of US Seafood Consumers, tracks attitudes toward seafood, ocean sustainability, ecolabels and the MSC program from 2016 to 2026. Conducted by GlobeScan on behalf of the MSC, the research draws on responses from 15,000 US seafood consumers...
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