Circana Tells Advertisers to Start Holiday 2026 Planning Earlier
Advertisers should start planning for the 2026 holidays earlier as shoppers increasingly discover products through social platforms, creators and AI tools, according to new guidance from Circana.
In its report, How Advertisers Should Prepare for Holiday 2026, the market research firm recommends that brands and media teams begin holiday activity ahead of traditional peak periods, build social and creator discovery into media plans, optimize product data for AI-assisted shopping and measure results across channels.
The case for an earlier start is reflected in Circana’s 2025...
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