Kura Sushi Teams Up With Tamagotchi for a Limited-Time Bikkura Pon Promotion
Kura Sushi is rolling into its next brand collaboration, this time partnering with Bandai Namco Entertainment America Inc., the company behind the nostalgic Tamagotchi digital pet. The Tamagotchi Bikkura Pon dining experience is set to launch May 1 and run through June 23, featuring exclusive sushi items and capsule prizes.
“We’re taking ‘play with your food’ to a new level and are excited to create an immersive dining experience for our guests that feels as rewarding as caring for a Tamagotchi and watching them ‘evolve,’ only with more sushi and less mess to cleanup in order to earn a capsule prize,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc.
To mark the collaboration, Kura Sushi is adding three themed items to its revolving sushi belt lineup:
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