For 2026 Norway is Turning its Marketing Focus Away From the US to China. Here’s Why.

At their annual meeting last January, the Norwegian Seafood Council (NSC) announced a shift in their marketing focus away from the United States and towards China, supported by a new Trends Report.
The next few months' export data illustrated the new policy. NSC released their report, “The Year of China” recently with detailed demographics and trends that support the new policy.
The report notes that China’s four tier-one cities — Beijing, Guangzhou, Shanghai and Shenzhen — each with populations in excess of 18 million people...
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