Red Lobster Is Betting on Black Diners With Its Brand Comeback
Are nostalgia, a new chief executive and seafood boil bags enough to save the seafood chain after more than 60 years?
For a while it looked like Red Lobster was dead in the water.
In 2020, the longstanding restaurant chain was sold to a Thai seafood conglomerate, and after a series of well-publicized missteps, including making the Endless Shrimp promotion permanent at $20 a person, the company filed for bankruptcy and closed 140 locations. Hundreds more were rumored to face the same fate...
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