Young’s Targets Adult Shoppers with Launch of Chip Shop Jumbo Fish Fingers
Young’s is expanding its bestselling Chip Shop Jumbo range with the introduction of Chip Shop Jumbo Fish Fingers, as the frozen seafood brand looks to attract more adult consumers and breathe new life into the fish finger category.
Available exclusively in ASDA from July before rolling out to additional retailers from September 2026, the new product features four 80g Alaska Pollock fish fingers coated in Young’s signature crispy, bubbly Chip Shop batter. Designed to deliver a more indulgent take on a familiar...
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