Norwegian Seafood Council Taps Summer Soccer Spotlight to Boost US Demand for Seafood from Norway
The Norwegian Seafood Council (NSC) is rolling out a national consumer marketing push across the US this summer, timed to "this summer’s biggest international soccer moment." Anchored by a national digital buy, the integrated campaign aims to raise awareness of Seafood from Norway and position it at the intersection of health, sports and shared dining moments.
The timing is deliberate; NSC says the campaign will help retailers, restaurants and suppliers engage shoppers and diners looking for premium, provenance-driven...
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