ASMI and Jiarong Supermarket Boost Alaska Seafood Visibility During Spring Festival
Alaska Seafood Marketing Institute (ASMI) Hong Kong partnered with Jiarong Supermarket for a month-long promotion across China’s Greater Bay Area (GBA), timed to coincide with the Spring Festival (Chinese New Year), which marks the beginning of the lunar calendar year.
The collaboration placed Alaska seafood front and center during one of the year’s most important holidays at a leading retail chain with more than 160 stores across key GBA cities. As consumer demand for seafood peaks during this period, the partnership was especially...
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