SENA 2026: Mowi Unveils Unified Booth Design, Expands Flavor Innovation and Digital Marketing Push

Mowi Consumer Products is using SENA 2026 to debut its most ambitious booth presence yet, combining a unified brand concept with expanded flavor innovation and a comprehensive digital marketing strategy targeting younger salmon consumers.
Diana Dumet, senior director of category and marketing for CP Americas, said the new booth design at #217 reflects the company's evolution from operating separate brand presentations to a cohesive approach. "Before we had this concept where Mowi was on one side, Ducktrap was on another side, and it was...
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