GlobeScan Survey Shows Two-Thirds of Consumers Trust the BAP Label, Prompting 2026 Consumer Campaign
New research conducted by GlobeScan for the Global Seafood Alliance (GSA) surveyed a minimum of 1,000 consumers in five key countries: Canada, France, Spain, the United Kingdom, and the United States. The consumers surveyed were those who had purchased seafood in the last six months and/or consumed fish or seafood in the last year. The survey sought to understand purchasing decisions related to seafood and certification labels like Best Aquaculture Practices (BAP) and how to communicate with consumers about responsible sourcing...
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