E-Commerce Drives Growth and Strategy for Private Brands in Food Retail
The Food Industry Association (FMI) released findings from its new report entitled, "The Power of Private Brands 2025: Industry Strategies to Sustain Momentum."
This report highlights the impact of e-commerce on the growth of private brands at food retailers and the tools businesses are using to boost sales and shopper loyalty.
According to the report, food retailers are increasingly recognizing the value of e-commerce and anticipate it may eventually outpace in-store purchases. It stated that sales of private brand...
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