Young’s Looks to Reel in Shoppers With Supersized Chip Shop Frozen Pollock
Young’s Seafood has expanded its Chip Shop range with a new, giant-sized battered pollock, in a bid to help consumers replicate the takeaway experience at home.
Available from Tesco and other major retailers, the seafood giant’s Jumbo Fish Special (rsp: £5/2x240g fillets), features two pollock fillets coated in the brand’s signature “crispy, bubbly batter”.
The NPD builds on the success of Young’s Jumbo Cod Special – launched in September 2024 – which has delivered £1.4m-worth of retail sales in less than 12 months...
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