Vietnam’s Export Titan Pangasius Fails to Impress at Home

Though a global seafood success, pangasius still struggles to win over local consumers, with just 5-7% of production consumed domestically.
Despite being hailed as the “export king” and generating billions of dollars annually, pangasius still struggles to gain a foothold in the domestic market. In fact, only about 5-7% of total production is consumed locally.
According to data from Vietnam Customs, by July 15, pangasius export turnover had exceeded USD 1.1 billion, marking an 11% increase compared to the same period in 2024...
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