Price Dwarfs Sustainability as a Food Purchase Motivator: Survey
-Price is a much more significant driver of food and beverage purchasing decisions than environmental sustainability — by a margin of 68% to 39%, according to the International Food Information Council’s 2022 Food and Health Survey.
-When given a choice between three products, with the most expensive also being the most eco-friendly, only 15% of consumers said they would be most likely to select the most sustainable option. Most, or 46%, would pick the mid-priced, somewhat eco-friendly option, while 39% would select the lowest-priced, not very sustainable product...
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