Nielsen: Manufacturers, Retailers May Need to Rethink Their Offerings During Coronavirus Outbreak
According to Nielsen, manufacturers and retailers may need to rethink their offerings due to the coronavirus.
With the recent coronavirus outbreak, the information, data and measurement firm has created a study looking back at the historic impact of SARS on consumer behavior in China. Nielsen believes that looking at the influence that SARS had on the markets from 2002-2003 may be able to shed light on what may come with the coronavirus. And based on their data, luxury and durable goods...
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