National Fish introduces revamped Matlaw's brand at Boston in retail marketing push
SEAFOOD.COM NEWS [SCOM] March 16, 2014
Just in time for the 2014 Seafood Expo North America, National Fish & Seafood has revamped its Matlaw's brand design and added a few items to its line as part of a marketing campaign designed to target the retail consumer.
The new brand look, features a contemporary blue palette and complementary product specific colors, is anchored by an undulating ocean wave. According to National the packaging streamlines its retail offerings and is part of its "Discover" seafood retail campaign that encourages consumers to venture beyond traditional protein options and explore more seafood meal options.
To Read Full Story Login Below.