Sustainable Seafood Interest Grows as Trusted Certification Guides Shoppers
A new global study of nearly 15,000 consumers across 14 countries shows rising interest in sustainable seafood and finds trusted certification is increasingly what helps shoppers act on that intent.
The research shows the share of consumers who say they prefer environmentally friendly products and look for sustainability claims on food increased by more than 10 percentage points since 2024.
Still, when buying seafood, taste, health and quality remain the top priorities. Where sustainability breaks through is trust: independent certification schemes are now the most trusted...
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