Norwegian Seafood Council Unveils Insights On Protein Consumption in Italy
A recent report by the Norwegian Seafood Council unveils key insights into protein consumption in Italy, with a special focus on increasing the appeal of salmon, stockfish, saltfish, and clipfish. Italy represents a crucial market for Norwegian seafood, particularly for salmon, which commands over a 90% market share, and stockfish with a full 100% share. The market share for saltfish and clipfish varies significantly, fluctuating between 13% and 85% based on the specific product type.
Country Director Tom-Jørgen Gangsø, based...
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