Walmart Achieves Record Grocery Growth as Consumer Habits Shift
According to a quarterly study by dunnhumby, Walmart's grocery penetration in the US has reached a record 72%, driven by the improved financial security of American shoppers aged 18-54. This represents a 6 percentage point increase year-over-year (YOY), the largest growth among all retailers.
Walmart serves over 190 million Americans monthly, 2.5 times more than the second-place Dollar General at 28.6%. The data reveals that mass-channel retailers have, for the first time, equaled traditional supermarkets with a 79% penetration rate...
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