Maruha Nichiro Begins Rollout of Umios Brand March 1, 2026; Fisheries Unit to Follow in 2027

Maruha Nichiro’s shift to its new identity as Umios will begin rolling out next month, but not all subsidiaries will make the change simultaneously. Following a Feb. 17 update, the company confirmed that most businesses under the Maruha brand will adopt Umios branding starting March 1, 2026, while its Fisheries Trading Unit companies won’t rebrand until April 1, 2027.
Ahead of the launch, Maruha unveiled 45 new products in spring to help cement the new branding, as Expana reported...
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