2025’s Peak Retail Season the Best for Trucking in Years
Since 2022, loose trucking capacity, rock-bottom truckload rates, and tighter credit have been gradually squeezing carriers out of the market. New entrants who purchased tractors and trailing equipment at peak prices during COVID were at a special disadvantage, but few incumbents would have predicted the length of the current market downturn.
In 2025, the trucking market started behaving a little differently. Tender rejections started the year higher than years previous and stayed there; even more notably, the regular rhythm of seasonal volume surges associated with produce season, summer holidays, and back-to-school seemed to produce higher-amplitude movements.
(The SONAR Tender Rejection Index (STRI) measures the...
To Read Full Story Login Below.