Restaurants’ Hottest Menu Item in 2025 was ‘Value.’ That Won’t Change Next Year
“Value” was the buzzword du jour for restaurant executives that lasted all year — and it will likely stick around in 2026, too.
Over the last year and a half, diners, particularly those who make less than $40,000 a year, have been eating out less frequently and spending less money when they do. Higher costs, like rent and child care, have put pressure on consumers’ wallets. Plus, uncertainty about the economy, President Donald Trump’s higher tariffs, layoff fears and immigration crackdowns have all hurt their...
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