US Retailers Are Marching on Europe
U.S. retailers can’t get enough of the U.K. and continental Europe and are rapidly planting their flags in key cities, according to new research by Savills set to be published Monday.
U.S. retailers, including food and beverage concepts and fashion brands, now represent the single largest international origin market, responsible for 25 percent of all new openings across Europe in 2025, compared with 14 percent last year.
Savills said macroeconomic and geopolitical factors are fueling the wave of expansion, with U.S. businesses accelerating their European growth strategies due partly to trade and tariff drama, and “softening consumer confidence in the U.S. domestic market.”
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