The Retail Rundown: Turkey Promotions Climb as Holiday Demand Takes Hold
Turkey ads now make up nearly 4% of protein features this week and are on pace to capture a larger share next week as seasonal demand gathers momentum. Beef holds 23.8% of ad space, pork accounts for 22.8%, and chicken eased to 19%—down one point from last week. Eggs have 3% of this week’s buying opportunities, up one point compared to the week prior.
Within the turkey category, ads for frozen whole birds and fresh or frozen parts are evenly split, each accounting for 28% of turkey features...
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