Restaurant Brands Beats Quarterly Sales Estimates on Improving Fast-Food Demand
Restaurant Brands beat second-quarter revenue estimates on Thursday, as its marketing efforts drove demand at Burger King and other brands in the U.S. and international markets.
The company ramped up its advertising and promotional efforts, leaning on movies such as 'How to train your Dragon' and partnerships with actor Ryan Reynolds, to attract customers in core regions such as the U.S. and Canada.
Like most major fast-food chains, including Yum Brands and McDonald's, Burger King has also introduced value-meal deals starting at $5 to...
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