Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans
“It feels like I’m at a bougie store, but I’m not paying bougie prices,” one shopper said of the discount grocer, which is set to open hundreds of stores as consumers look to save and buy organic.
On most Mondays, Brisania Ortiz pushes a cart into an Aldi grocery store near her home in Frisco, Texas, and begins shopping for the week.
She picks up organic fruits and vegetables, then sustainably raised eggs and grass-fed ground beef. She adds milk, boxes of cereal and bags of chips...
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