REPORTER: Innovative Marketing Strategies in the Seafood Industry
This article was originally featured in the WINTER 2024 Edition of Urner Barry’s Reporter magazine.
The seafood industry is witnessing a revolution in marketing strategies aimed at expanding its reach while broadening the palate of the consumer. From packaging innovations to celebrity endorsements, these efforts are successfully making seafood a more attractive choice for consumers.
INFLUENCER MARKETING CAMPAIGNS
The seafood industry is tapping into the power of influencer marketing to reach new audiences. By partnering with celebrity chefs, professional athletes, and lifestyle influencers, brands are showcasing the versatility and health benefits of...
To Read Full Story Login Below.