Blue Apron Sells Operational Infrastructure to FreshRealm, Shifts Focus to Direct-to-Consumer
Blue Apron said it had closed a deal to transfer its operational infrastructure, which includes fulfillment centers, equipment, know-how and related personnel, to FreshRealm.
The company said it received $25 million of upfront cash and could receive up to $25 million of value upon the achievement of certain milestones.
The deal will see FreshRealm become Blue Apron’s exclusive meal kit supplier, with the deal having an initial term of 10 years.
Blue Apron and FreshRealm entered into license agreements, under which...
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