The Retail Rundown: Seafood Feature Volume Increases
Seafood feature volume increased to the top spot across the protein complex this week. Seafood ads account for nearly 30% of total protein ads, while beef is a close second with 29%. Pork features claim about 23%, while chicken makes up 17%. With the holiday baking season behind us, egg features accounted for less than one percent of total retail buying opportunities.
In the seafood complex, fresh finfish was the top seller last week with $28.3 million in total sales, or about 32% of the total seafood sales value. A deeper dive into the finfish category shows fresh salmon as the leading species among shoppers. Salmon retailed at an average of $11.24 non-discounted, versus $10.37 discounted.
Fresh cod purchases ranked second with about $19.2 million in sales for the week ended January 8. In the frozen aisle, shrimp retailed at $9.23 non-discounted, 14.5% higher than its discounted average price. Convenient prepared options including frozen seafood cakes made a splash with $560,320 in total sales, according to Information Resources, Inc (IRI) data...
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