Global Seafood Alliance Launching First Consumer Marketing Campaign
The Global Seafood Alliance (GSA) announced this week that they’re launching their first consumer marketing campaign: “Healthy Fish, Healthy Planet, Healthy You!”
The campaign, which is set to coincide with National Seafood Month in October, will be focused on GSA’s Best Aquaculture Practices (BAP) certification program. The goal is to heighten awareness of the BAP brand and drive sales of responsibly produced and sourced seafood.
“Our research shows that consumers are trying to eat better, and that consumers who know BAP, trust BAP,” explained GSA CEO Brian Perkins...
To Read Full Story Login Below.