Blue Apron Launches New National Brand Campaign To Raise Awareness After Posting Lower Sales in Q4
Meal kit company Blue Apron launched a new national campaign this week. The campaign, which was created around extensive segmentation research that was conducted last year, is designed to not only build their brand, but also raise broader awareness for the meal kit category.
The campaign comes a couple months after the company posted lower sales in the fourth quarter and said that its loss grew to 93 cents a share from 67 cents a share the year prior. Overall sales in Q4 declined 7% to $107 million when the company had expected sales to reach $110 million.
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