This Week in Retail: Seafood Reigns Number One in Retail Ads This Week
Grocers' protein promotions this week included more seafood, which claimed the top spot in retail buying opportunities at about 30%. This is up from 27.3% the week prior and 25% this time last year.
The uptick in seafood featuring might be attributed to increased marketing campaigns for National Seafood Month. Organizations such as NOAA Fisheries utilize this month as a time to educate consumers about the U.S. seafood industry while sharing creative recipes to integrate fish, shrimp, and more into mealtimes and even tailgating parties.
Retailers widely featured 16-20 raw shrimp this week at an average of $7.78 per pound. Down 7.5% from the week prior, this attractive price point could draw more consumers to the seafood case.
The regional price spread for Atlantic Salmon boneless fillet ranged from $7.66 per pound to $8.86 per pound, generally down from week-ago levels but up on average from 2020. In the fresh/frozen fillets complex, tilapia averaged $4.99 per pound, down 8.6% from the week prior and 6.2% below 2020...
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