GAPP Reaches Nearly 2 Million Consumers Through Lent-Season Social Media Campaign
The Association of Genuine Alaska Pollock Producers (GAPP) shared new data which found nearly two million consumers came to its social platforms for Wild Alaska Pollock content during Lent.
The campaign was held on GAPP’s Facebook, Instagram and Pinterest channels, put geotargeted quick-service restaurant (QSR) menu options, retail products, and recipes on consumers' feeds, the Association explained.
Consumers who saw GAPP’s social accounts found information about its attributes including its sustainability, health benefits and taste. The campaign pushed consumers to its website and new daily “seasonal” specials...
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