Virtual Marketing Outshines Others in Facilitating Chinese Seafood Market Revival
Online channels have been rising to prominence as seafood marketing tools in China, a country haunted by the coronavirus outbreak and also market bust during this Chinese New Year. These platforms not only boost the country’s domestic sales volumes of seafood, but also push upward some of their prices.
A case in point is the one-week-long virtual seafood festival initiated by Shenzhen Commerce Bureau, Tecent, JD and Weiku Seafood. About 100 tons of seafood have been sold in this shopping carnival, which ran from...
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