Tru Shrimp Company Brings on Strategic Partner for Marketing, Communications Program
Tru Shrimp, an aquaculture company headquartered in Balaton, Minnesota, announced on Wednesday that they have selected Padilla and its Joe Smith brand consultancy as a “strategic partner for its marketing and communications programs.”
As part of the strategic partnership, the Joe Smith team will develop an “insights-driven brand strategy.” In addition, the communications company will work on naming and packaging design, as well as develop media relations, social media, sponsorships, and more.
“Consumer are interested in knowing that their food is safely-raised...
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