Menu Fonts Can Make Restaurant Customers Think Food is Healthier
A new study suggests that people are likely to order more from health-conscious restaurants with handwritten menus
Here’s more proof that people eat with their eyes first.
Diners are more likely to order food from a healthy restaurant where the menu font looks handwritten because they think it signals the food is better for them, a new study from Ohio State University suggests to be published in the peer-reviewed Journal of Business Research.
Researchers polled 185 participants aged 20 to 84, assigning them to...
To Read Full Story Login Below.