McDonald's CEO Says There's "No Silver Bullet" to Turn Around the U.S. Business
SEAFOODNEWS.COM [Nation's Restaurant News] Jonathan Maze - July 24, 2015 -
McDonald’s Corp. has a loaded strategy for fixing its U.S. business, which has been weak for three years now, including a simplified menu, all-day breakfast, a new mobile app, a new permanent value offering and fewer limited-time offers.
The efforts represent a broad-based approach to turn around the chain’s biggest market, which has been stubbornly weak.
“There is no silver bullet,” McDonald’s CEO Steve Easterbrook said during a call Thursday discussing second-quarter earnings. “No one move will turn a business that’s been in decline for three years.”
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