Casual Dining Chains Ending Discount Addiction
SEAFOODNEWS.COM [Nation's Restaurant News] By Jonathan Maze - March 23, 2015 -
With consumers apparently more willing to eat out and spend a little more money, casual dining restaurants in particular have started eliminating discounts from their marketing plans.
Darden Restaurants Inc., Bob Evans Farms, Red Lobster, Famous Dave’s and Logan’s Roadhouse have all worked to shift their business models away from buy one, get one offers, coupons and other low-cost strategies. Executives at these restaurants are choosing higher prices over higher traffic, at least for now...
To Read Full Story Login Below.