Target Testing New Food Strategy
SEAFOODNEWS.COM [Supermarket News] By Elliot Zwiebach - March 4, 2015 -
Target Corp. said Tuesday it plans to test a new corporate merchandising approach to food in the Chicago marketplace by summer that will serve as a pilot for the chain’s new strategy.
Talking with investors Tuesday in New York, Brian Cornell, chairman and CEO of the Minneapolis-based company, said Target will transition "from grocery, which is transactional, to food, which is more personal and inspirational, based on what guests are telling us.
"They tell us they’re looking for us to deliver a specialized assortment that is more natural, organic and gluten-free, with more localization and personalization, and with cleaner, simpler labels, all merchandised in a more inspirational way.
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