Chicken of the Sea Marketing Salmon's Health Benefits in Feb as Part of American Heart Month
SEAFOODNEWS.COM [SeafoodNews] February 5, 2015
Chicken of the Sea will market the health benefits of its Flavored Salmon Pounces along with its other salmon offerings as part of a campaign to take advantage of February as American Hearth Month, a designation given by the American Heart Association.
“February means more to the heart than simply Valentine’s Day — it’s a time when all Americans should take stock in their diets and lifestyle from a heart health perspective,” said Erin Mrozek, Chicken of the Sea director of marketing.
Along with introducing the industry’s first Flavored Salmon Pouches late last year, a line that was recently expanded to retailers nationwide, Chicken of the Sea was the first to offer skinless, boneless salmon in 1984 and has since championed the health, convenience, versatility and recipe-development benefits of this heart-healthy meal choice...
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