Aldi is successfully disrupting the UK and Ireland grocery business
SEAFOODNEWS.COM [Retail Week] - September 29, 2014 -
Aldi has revealed surging full-year sales and profits and claims that the grocery price war has played into its hands.
Aldi’s UK and Ireland turnover rocketed 35.7% to £5.27bn while operating profit soared 57.7% to £271.4m in the year to December 31, 2014. Pre-tax profit jumped 65.2% to £260.9m.
Joint managing director Roman Heini said: “We keep prices constantly low while keeping product quality consistently high, which is exactly what shoppers want.
Reflecting its widening customer bases’ growing appetite for aspirational products, Aldi will sell caviar for the first time this Christmas, priced at £9.99 for 20g. Selling under its new tag line ‘Christmas with all the trimmings’, the caviar will sell alongside other premium products including fresh dressed crab, fresh lobster, a whole goose, and rib of beef.
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