Kroger's annual organic sales are about to top $1 billion
SEAFOODNEWS.COM [Bloomberg] by Justin Bachman - September 12, 2014
Organic foods have long carried a price premium along with a certain snob appeal or caricature, depending on your view: fancy eats for affluent folks, not the hungry and thrifty masses. So much for that stereotype. Organic products sold under Kroger’s (KR) store brand are about to top $1 billion in annual sales.
The grocery giant expanded its Simple Truth natural and organic foods line nationwide two years ago and has seen consistent sales growth. The company touts the brand as being “Free From 101” artificial ingredients and preservatives. Kroger says it has more than 35,000 products that are organic or natural, with about one-sixth of those added in the past year...
To Read Full Story Login Below.