Wegmans to launch own brand of Gulf shrimp as part of promotional campaign with Marketing Coalition
SEAFOODNEWS.COM [SCOM] - August 26, 2014
Wegmans and the Gulf Seafood Marketing Coalition (GSMC) will feature fresh Gulf seafood in stores from now until the first week of September. The promotion will also feature the launch of Wegmans' own brand of wild-caught, peeled and deveined shrimp product straight from the Gulf of Mexico.
The promotion arrives in time for the Labor Day holiday weekend and will take advantage of the last major grilling holiday and the return of consumers' back-to-school routines.
"Wegmans is dedicated to providing the freshest ingredients to our customers, helping to make great meals easy and affordable. The savory Gulf of Mexico seafood flavors fit into this plan, and the Gulf Seafood Marketing Coalition is a great partner to us," said Dave Wagner, Vice President of Seafood Merchandising. "We are confident that once customers taste our new Wegmans brand wild-caught Gulf of Mexico shrimp and learn easy preparation techniques, it will soon become a favorite."
On Friday, Aug. 29, the Rochester, NY-based grocery store chain will also feature Gulf Coast seafood cooking demonstrations, freshly-prepared wild-caught Gulf shrimp dish samples and educational grilling techniques....
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